1. Optimise your LinkedIn profile and keep it updated
2. Use the ‘People You May Know’ and ‘People Also Viewed’ features to connect with the right people on LinkedIn
Networking on LinkedIn is made easier by the ‘people you may know’ and ‘people also viewed’ features.
Once you’ve connected with your current coworkers and people in your professional and social circles that you see regularly, head to your own profile to check out suggestions for people you may know. There, you can easily connect with other people in your company or people in the same industry as you.
The ‘people also viewed’ feature is just above, and shows you people that your connections have connections with.
Often, standout profiles in your professional circle and industry are listed here, which makes it an easy way to add people to your network who are experts in a certain topic, work for a leading company in your industry, or hold other important connections.
3. Like, comment on, and share posts from your connections
After you start to build your LinkedIn network and connect with people, it’s important to engage with their content. This doesn’t mean liking and commenting on every post or update.
Instead, engage with content that resonates with you on both a personal and professional level. Ask questions, pose problems, and share your thoughts in a respectful way. This shows both them and the people in their network that you’re interested in what they have to say, and you’re keen to learn more.
4. Post content in an authentic and meaningful way
5. Don’t spam or send generic, impersonal messages
The LinkedIn messaging feature is a great way to form deeper connections with people, as long as it’s done right.
Maybe someone has posted about a topic that you’re interested in learning more about, or you’d like to congratulate them on a new role or achievement. Maybe they’re hiring and you’re interested in knowing more about the position, or you noticed they’re going to be attending an event you’ll also be at.
