Workplaces that provide experiences on par with 5-star hotels are blurring the lines of leisure and work.
Rigid structures, isolated cubicles, and limited opportunities for collaboration — the traditional office no longer does the job. Fueled by changing work dynamics and a focus on employee wellbeing, the future of work is creating experiences that make the commute well worth it.
In the ever-evolving landscape of work, the workplace has advanced beyond its conventional boundaries. Traditional offices were only ever a ‘one size fits all’ solution to the endless complexity of work and life — and always destined for failure. It took a worldwide, once-in-a-century pandemic to finally turn the traditional workplace on its head.
The office still has a key role to play in the future of work, but that role has changed. Long gone are the ping pong tables and neon signs of the ‘90’s and ‘00’s. They’ve been replaced with a new baseline expectation for flexibility and adaptability, as well as an emerging list of hospitality-led experiences and amenities that focus on collaboration, community, and health and wellbeing. We’re seeing employee-driven demand for experiences that inspire, engage, and empower individuals. Workplaces are becoming curated spaces for experiences—offering a destination where people want to go, and a place they can thrive.
And employers are listening. Every day at Hub we talk to businesses—from fast-growing start-ups to enterprise organisations—that are looking for workplace solutions that prioritise their team and align with their aspirations for their business and brand.
This reimagining of the workplace sees priorities shift to lifestyle, wellness and community-building. While this attitude is now being adopted more broadly, Hub’s mission has always been to create environments that not just accommodate work, but elevate it. Rebekah Murphy, Chief Experience Officer at Hub Australia, emphasises the importance of this: “At Hub, we’ve always believed that a workplace should be a hospitality-driven experience—a seamless blend of professional and personal spaces and services to support work, collaboration, and rejuvenation.”
With a deep understanding that the quality of the workspace experience directly impacts productivity and creativity, we at Hub meticulously curate each of our workspaces to offer more than just a place to work.
All our Hub clubhouses elevate the workspace experience by providing an array of top-tier services and amenities—from our dedicated concierge and clubhouse teams through to in-house cafes, wellness spaces, parents retreats, move rooms and more.
Hub takes great care in thoughtfully curating these services, ensuring they cater to the diverse personal needs of our members. This commitment to enhancing our members’ lives spans every aspect of their daily experience. However, our commitment extends beyond seamless services and functional amenities; we take immense pride in shaping environments that cultivate thriving communities. Rebekah further highlights Hub’s approach:
“Our focus is on creating spaces that foster meaningful connections and inspire growth. We want our members to walk into a Hub location and feel a sense of belonging, a community that propels them forward. We believe that this is an integral part of our role as a premium workspace experience provider—creating an ecosystem of active participation in which everyone benefits.”
This emphasis on community-building and collaboration sets the stage for the workplace of the future—one that thrives on human interaction and shared success.
Community-building is not limited to casual interactions; it’s embedded in the fabric of our culture at Hub. Regular events, workshops, and networking sessions create opportunities for our members to form lasting connections. “The power of our community lies in its ability to drive growth,” Rebekah states. “We’re constantly looking for opportunities to deliver additional value for our members. One example is our executive network program that members can opt into. Initiated for executives, innovators and thought leaders, our executive connection network provides an opportunity to tap into expertise, new perspectives and support from like-minded professionals.”
At Hub’s flagship location – Hub Martin Place – workspace experience is elevated to ground-breaking new heights. The boundaries between work and leisure are blurred, and executive members can enjoy an environment that caters to both their professional and personal needs. The finer experiential details are on display with hotel-esque services that start with sparkling water on arrival and trickle down to the bespoke Martin Place monogram impressed upon your ice cube at the bar.
“Every touchpoint matters,” Rebekah emphasises. “From the moment you step into Hub Martin Place to work, to when you unwind, we want to offer an experience that resonates with our members’ aspirations.”
“We have designed the workspace experience at Hub Martin Place around three key pillars: lifestyle concierge services offering work and lifestyle management; holistic executive wellbeing programs that promote sustainable high-performance and encourage a healthier lifestyle; and elevated hospitality experiences via partnerships with some of Australia’s leading hospitality brands.”
To enhance the lifestyle services offered at Hub Martin Place, we’ve developed partnerships with local hospitality, wellness and lifestyle brands to create a truly exceptional experience. Collaborations with brands such as Barberhood, renowned for their precision grooming, and endota, Australia’s wellness expert, bring premium products into the workspace, and priority spa and grooming bookings through our lifestyle concierge team. Fabbrica and Cocktail Porter elevate our members’ culinary experiences with artisanal food and beverage offerings served within the business lounge, aperitivo bar, or any serviced meeting space. Adding a touch of culture and art to our spaces, TITLE bookstore, Milligram stationery, and Wentworth Gallery provide members with access to inspiring literary works, premium stationery, and exceptional art pieces. These partnerships enable us to offer a holistic lifestyle experience within our workspace, ensuring that every aspect of our members’ lives is enriched.
“Hospitality isn’t just about providing services – it’s about making people feel welcome, valued and cared for,” Rebekah asserts. With employee wellbeing now ranked a top priority, Hub Martin Place incorporates in-workplace amenities such as the endota Relaxation room – thoughtfully co-designed with endota to provide an in-office workday retreat. We also provide a resident executive coach who assists members in reaching their professional and personal potential. Hub’s commitment to wellbeing extends beyond the workspace with brand collaborations that deliver holistic wellbeing programs, such as access to Sydney’s private gym for business executives, Lockeroom.
The Hub Martin Place concierge team provide work and lifestyle management services for our busy executive members—from making reservations with local restaurant partners Aalia, Kazan or L’Uva, to booking tickets to a nearby show at Theatre Royal or facilitating corporate gifting solutions through our gifting partner, Sorry Thanks I Love You. This approach acknowledges that a balanced and healthy workforce is not just beneficial—it’s essential for sustained success. “We’re not just providing a place to work—we’re empowering individuals to thrive in all aspects of their lives,” Rebekah says.
As a purpose-driven organisation, our mission extends to our commitment to positively impact the world around us. At Hub Australia, we are proud to have achieved carbon neutrality across all our business operations and locations, setting a pioneering standard in our sector and securing our place as one of Australia’s earliest certified B Corporations.
Rebekah speaks to our ethos by emphasising, “We’re proud of our commitment to create a positive impact on our communities, environment, and members through a number of impact-focused initiatives. Whether that’s offering our members a working day that’s carbon neutral, executing our Reconciliation Action Plan or donating 1% of our memberships each year to impact-focused businesses“. At Hub Martin Place, sustainability takes centre stage, with both the broader building and Hub workspaces thoughtfully designed to attain a series of ‘green’ milestones. These include an impressive 5-Star NABERs Base Building Energy rating, 4-Star Green Star Design and As Built rating.
In the midst of this constantly shifting landscape, what lies ahead for the future of work? Our outlook is one of optimism, as summarised by Rebekah: “Hub has been redefining the workspace experience in Australia since 2011, and Hub Martin Place is another example of this. As we continue to expand our network across Australia, our aim is to stay at the forefront of the industry, leading the way with a workspace experience that continues to balance productivity, wellbeing and a sense of connection for our community.” In this vision, the workplace is not just a physical destination – it’s a catalyst for transformation, collaboration, and a brighter future.
Book a tour at Hub Martin Place to see how we’re elevating workplace experience to new heights.
